Janeos Jewellery

From around the world, Janeo Jewels presents today's hottest celebrities and budding fashion mavens wearing costume jewellery from 925 sterling silver, necklaces, bracelets and earrings with Swarovski crystals. They are setting the standard for fun and affordable fashion jewellery including leather wrist bands, men's stainless steel jewellery and women's charm bracelets. Janeo takes you center-stage to the juiciest news and hottest trends to hit the costume jewellery industry in years.

Sunday, 29 March 2009

Economy Bytes: Diamond Dilemmas Call for a Creative Change

The effects of the economic downturn are showing up seemingly everywhere, from the smallest daily detritus to the major headlines and events that almost defy believability. Like nearly every other industry, jewelry is certainly taking a hit; several companies with substantial assets in fine jewelry are finding themselves unable to keep up an adequate inventory with loans, or to sell off their products. Consumers seem to be experiencing the effects of being bitten by the practicality bug; in an environment where many are struggling in earnest to rise from the clutches of debt, arguably frivolous purchases such as rare and expensive jewelery just doesn't make much sense. As a result, several chains and individual stores have liquidated their stock or declared bankruptcy, including big-name international brands such as Tiffany & Co's Iridesse pearl jewellery outlet.
One sub-industry experiencing a particularly low point lately is that of the international diamond industry. Sales and demand are significantly down overall, and have been on a substantial downward trend since last September, following the fail of several key banks and firms with interests in the diamond market. Retailers report that customers still seem to stay true to diamonds for engagement and wedding rings, though the general extravagance of former days in terms of carat size, cut complexity, and setting value has followed the gloomy sentiment and taken a dip. And though the Christmas and Valentine's Day holiday seasons are usually bustling periods for the diamond trade, the industry has been presented with a fairly dismal report.
The lull in the diamond industry doesn't just affect retailers, however. The many thousands of people employed by DeBeers and related companies in developing countries are feeling the crunch of the credit crisis, as well. From the highly productive Gujarat mines of India to the prized mining and polishing centers strewn throughout Namibia and other poor African nations, people with no other vocation to turn to are finding themselves jobless or facing enforced pauses in production, stemming from a simple and harsh drop in worldwide, and particularly America, demand. While some workers are being paid during the mandatory vacations, and optimistic retailers insist that demand will rise again to outweigh supply, the current status is unmistakable.
But the glitz and glamour of diamond jewelry is a goal easily attained by the age-old abilities of costume jewellery. Swarovski crystals are world renowned for their dazzling sparkle and high value, despite a perfectly practical price tag. From elegant chandelier earrings dripping with Swarovski gems to necklaces and bracelets that glitter with a thousand points of pure, multicolored light, costume jewelry knows how to embrace the attitude and aptitude of the diamond.



This bold necklace features pear-cut clear Swarovskis that impart all the shine and shimmer of the genuine article.




For a truly impressive statement, this super-sized clear Swarovski crystal is as affordable as it is attractive.

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