Janeos Jewellery

From around the world, Janeo Jewels presents today's hottest celebrities and budding fashion mavens wearing costume jewellery from 925 sterling silver, necklaces, bracelets and earrings with Swarovski crystals. They are setting the standard for fun and affordable fashion jewellery including leather wrist bands, men's stainless steel jewellery and women's charm bracelets. Janeo takes you center-stage to the juiciest news and hottest trends to hit the costume jewellery industry in years.

Thursday, 29 January 2009

Feeling the Burn

The economic crunch is being felt worldwide. Retailers like Bon-ton who plan to fire 1,150 employees and Filene’s Basement who are set to close 11 stores are forced to make these decisions as part of a cost reduction and savings plan. Other companies are evaluating their offerings.

For instance, many consumers cannot afford expensive jewellery, so they may opt for alternatives like costume jewellery. When switching the category to costume jewellery, an alternative that will sell, the category can have more debt. So customers can find whatever they need- bracelets, earrings, rings, bangles, brooches, and necklaces.

And like these retailers, we as consumers are faced with those same decisions and while we can’t fire family members, although some of us wish we could; we have to take other actions or change the category. This may mean not going out to eat and buying cheaper groceries, using the service of family members for childcare instead of a formal daycare, or you are that person who loves to shop and your alternative is costume jewellery.

Cutting back should not mean that you neglect your appearance. Fashion and jewellery is an expression. Find costume jewellery that’s tells your story and reflects the kind of person you are inside. Bold personalities wear bold costume jewellery like art deco brooches.

Reflect your style and find ways to save in tough times.


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  • At 1 February 2009 at 16:22 , Blogger Sally@MyriadLife said...

    Costume jewellery has been on an upward trend for ages now, the credit crunch will only increase popularity because of affordability as well as easy to wear style. Nice blog!


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